What if your child could learn the language of business and some secrets of success while having an absolute blast? Meet Worth A. Fortune, a bold young rabbit with a dream too big to ignore. When he dares to step off the beaten path and build something of his own, he stumbles into the wild world of business—where ideas can turn into real money, risks lead to rewards, and failures are just stepping stones to something greater.

With the help of quirky (and sometimes sneaky!) characters, Worth learns to make smart decisions, outwit obstacles, and build something incredible. His journey takes him from a small idea, through big challenges, and finally to the thrilling floor of the stock exchange—where he rings the Golden Bell to celebrate his company’s big debut!

Packed with adventure, laughter, and real-world lessons in earning, investing, and marketing, Ride Rabbit Ride is the perfect read for curious kids and the parents who want to spark their ambition. Join Worth on his adventure and see how far your imagination can take you.

Focus Areas: Revenues, Expenses & Profits (Income Statement) • Debt & Equity (Balance Sheet) • Investing • Marketing • Innovation

Bonus “Biz Tricks” are included at the end of each chapter for kids to take away big lessons.